Category Archives: Uncategorized

Organizations That Are Built for Change… Shouldn’t that Be All of Them?

As I have progressed through my career path, one thing has been constant.  Organizations that are well equipped to be fluid and make changes are organizations that enjoy consistent success.  Those organizations that are rigid and not equipped for change … Continue reading

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Circle of…CSR

This week Disney will release its live action rendition of The Lion King. The release comes 25 years after the original animated version. It is full of wonderful CGI animals and tells the story of your favorite characters Simba, Nala, … Continue reading

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A Feel-Good Way to Gamble

The Marketing Genius of 50-50 Raffles Ensures Sports Fans Always “Win” I’m not a big gambler, but I love sports and attending professional games. In recent years, there’s been a trend of raffle tickets being sold to fans. Maybe you’ve … Continue reading

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Nike Recalls Patriotic Shoe Deemed Offensive

In a decision that thrust Nike again into the spotlight, former NFL quarterback turned social justice activist and current Nike Ambassador Colin Kaepernick called on Nike to pull an American-flag-themed shoe after he pointed out that the slave-era symbol used … Continue reading

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Will Soko House Deliver a “Pop” in the Pop-Up Experience?

Other Annenberg students have touched on the Pop-Up store craze discussing the madness that has ensued over experiences like CandyTopia, RoséMansion, The Museum of Ice Cream or Saved by the Bell, just to name a few. These pop-ups have quite … Continue reading

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Negative Ned Will Never Change

Let’s talk about Ned for a second How many times have you worked in a group, an educated, well-meaning, interested an invested group, that has had a member (or more) that are just so hard to work with? Let’s call … Continue reading

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How Telemedical Companies are Disrupting American Politics

Gone are the days of having to schedule a doctors appointment to receive important prescriptions. In today’s marketing climate, consumers can easily log into social media or make a few clicks on their keyboards to be able to find medications … Continue reading

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PSA: Don’t forget to be “social” on social media.

Social media used to be the “new” thing that everyone needed to jump on, “make sure you have a social media page” would be the number one recommendation when starting your brand marketing communication strategy. Nowadays however, social media is … Continue reading

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Integrated Marketing Communications & Law Enforcement Agencies – Building Public Trust from Within

There is no “I” in team, but there is “me work” that should be done by every leader in law enforcement to create a cohesive work environment so that all stakeholders benefit – From community member to department head. If … Continue reading

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To Know Where You’ve Been, Will Help Where You’re Going…

As we learn of the importance to communication, there has been an emphasis on the value it brings to corporations, teams, and relationships. When beginning a new business venture, it is common practice to develop norms pertaining to marketing, in-house … Continue reading

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