Category Archives: Uncategorized

Negativity Sells

Judging by the jack-o-lanterns on front porches and piles of fallen leaves in my neighborhood, it must be time for another installment of everyone’s favorite holiday;  Election Day.  Participating in the democratic process just might be sweeter than dressing up … Continue reading

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USC Trojan third-string Quarterback Jack Sears is playing against Arizona State, and like Sam Darnold, winning is his talent.

Who is Jack Sears?  Why is this a good thing for the Trojans? Throughout this season the Trojans’ have been struggling with injuries, its offensive line and the inconsistencies with J.T. Daniels as the first-string Quarterback.  Last week, Daniels suffered … Continue reading

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Mr. Turk and Instagram Fame

Mr. Turk and Instagram Fame Jonathan Skow, the man behind Mr. Turk, was wonderful. He was kind, fun, effervescent and confident. He was everything he put into his clothes. Sadly, we lost Jonathan Skow a little over a month ago … Continue reading

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Social Media Tech Giants & the Slippery Slope of Censorship

A little over a month before the U.S. midterm elections, social media giant Facebook announced it has “purged” more than 800 pages and accounts based on the premise of clamping down on “inauthentic behavior”. The company’s official statement reads: “Today, … Continue reading

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“Honesty” is the Best Policy: A PR Nightmare, Thanks to Fraudulent Customer Reviews

Confession: Sephora is where my budget goes to die. At the ripe old age of 28, I’ve read enough beauty magazines to be terrified that my skincare routine isn’t up to par. Kinda crazy, I know. But the beauty industry … Continue reading

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Just Say It: How Brands Inspire Consumers

I’ve been out of high school long enough for what was in “then” to be back in style now.  Growing up my mom had incredible fashion sense and would pick things out for me, and out of both obedience and … Continue reading

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#BlackGirlMagic: Increasing Black Women’s Self-Esteem in a Not-So-Magical World

I struggled to write this blog and for reasons other than writer’s block and lack of creativity. I struggled because I have to watch what I say and how I say it in fear of sounding too bold, too segregated, … Continue reading

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CannaBiz Diaries: Journey to create social currency by selling an experience

Last February, I went on a trip to Los Angeles and was amazed at how openly recreational marijuana was used. My astonishment was beside my opinions; but rather, because ten years ago the very essence of marijuana would have many … Continue reading

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Trump – Beware

I was a bit taken back over the recent meeting between President Trump and Kanye West. I am really not a fan of either one. I could hardly imagine what the two could possibly have to talk about. Would it … Continue reading

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Authenticity in Social Influencer Marketing: Sharing vs. Selling #orwhatever

The world is moving toward all things digital, the future is online, and marketing is in the era of the social media influencer. What’s a social media influencer, you say? Well, an influencer on social media is an individual who has … Continue reading

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