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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Category Archives: Uncategorized
Is It Reckless for the Media To “Call” Elections?
The election and the events that have followed have been so fitting for this wild year we call 2020. I cannot say that I am surprised that it was so eventful, but I could have never predicted just how eventful … Continue reading
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4 Comments
Kohl’s is Selling Happiness & Kindness This Holiday Season?
So, you’ve got a big idea, huh? Is it brand new? A reinvention of something that sparked your creativity? Aren’t all big ideas just reimagined stories from our own perspective? In thinking about how advertisers work with a “big idea,” … Continue reading
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6 Comments
The PR Crisis of Cyberpunk 2077: From Hype to Death Threats
2020, this extremely turbulent year, is running to its end. For the gaming industry, this month was supposed to be productive: Around the beginning of November, Ubisoft launched Watch Dogs: Legion, an action-adventure game sets within dystopian London, a fictionalized … Continue reading
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The Masses are A$$es: Toilet Paper Edition
The Morning Feature article from www.dailykos.com has suggested that Alexander Hamilton coined the term, “The Masses are A$$es,” which refers to a division among two classes. The class of the few are the rich, and the class of the many … Continue reading
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Is keeping the Sabbath Day Holy good for business? Chick Fil A seems to think so
Chick Fil A, widely known for its connection to Christian values established by its original owner, S. Truett Cathy, being a faithful Southern Baptist, has become the third-largest fast-food chain in the U.S. under Starbucks and McDonalds. Not only has … Continue reading
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2 Comments
Are Bad Reviews Destroying Your Sales?
Online Reputation Management in Digital Marketing can elevate your business Do you google a product before making a purchase? Do you check a restaurant’s reviews before booking a table? Or do you scroll through Amazon’s ratings before placing an order? … Continue reading
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2 Comments
Accountability is a Thing. Consequences are a Thing. Let’s Stop Making “Cancel Culture” a Thing.
I have always been somewhat perplexed by those who get disgruntled over societal expectations that people be politically correct. Really? You’re bent out of shape because society wants you to show respect and consideration for others, particularly marginalized or systematically … Continue reading
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4 Comments
Pull Up or Shut Up: You Can Talk the Talk, but Can You Walk the Walk?
Unless you’ve been living under a rock, it is with certainty that you’ve witnessed the civil unrest that has been ensuing since May 25, 2020. It was on this day that the world witnessed George Floyd beg and plead for … Continue reading
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Tell the guards to open up the gates
Dozens of people rallied outside of Disneyland in hopes of pressuring California state officials into reopening Disney California Adventure and Disneyland theme parks. It’s been seven months after the coronavirus pandemic forced both theme parks to close in March. Disneyland … Continue reading
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5 Comments
Burger King – A Simple Halloween Ad or Promoting Violence?
This October, several brands launch their most festive Halloween-themed marketing campaigns. Halloween ads are very common over the years and brands try their best to go beyond creative in all facets for Halloween. Gruesome, fun, spooky and cute. As inspirations … Continue reading
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