Category Archives: Uncategorized

Is It Reckless for the Media To “Call” Elections?

The election and the events that have followed have been so fitting for this wild year we call 2020. I cannot say that I am surprised that it was so eventful, but I could have never predicted just how eventful … Continue reading

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Kohl’s is Selling Happiness & Kindness This Holiday Season?

So, you’ve got a big idea, huh? Is it brand new? A reinvention of something that sparked your creativity? Aren’t all big ideas just reimagined stories from our own perspective? In thinking about how advertisers work with a “big idea,” … Continue reading

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The PR Crisis of Cyberpunk 2077: From Hype to Death Threats

2020, this extremely turbulent year, is running to its end. For the gaming industry, this month was supposed to be productive: Around the beginning of November, Ubisoft launched Watch Dogs: Legion, an action-adventure game sets within dystopian London, a fictionalized … Continue reading

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The Masses are A$$es: Toilet Paper Edition

The Morning Feature article from www.dailykos.com has suggested that Alexander Hamilton coined the term, “The Masses are A$$es,” which refers to a division among two classes.  The class of the few are the rich, and the class of the many … Continue reading

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Is keeping the Sabbath Day Holy good for business? Chick Fil A seems to think so

Chick Fil A, widely known for its connection to Christian values established by its original owner, S. Truett Cathy, being a faithful Southern Baptist, has become the third-largest fast-food chain in the U.S. under Starbucks and McDonalds. Not only has … Continue reading

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Are Bad Reviews Destroying Your Sales?

Online Reputation Management in Digital Marketing can elevate your business Do you google a product before making a purchase? Do you check a restaurant’s reviews before booking a table? Or do you scroll through Amazon’s ratings before placing an order? … Continue reading

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Accountability is a Thing. Consequences are a Thing. Let’s Stop Making “Cancel Culture” a Thing.

I have always been somewhat perplexed by those who get disgruntled over societal expectations that people be politically correct. Really? You’re bent out of shape because society wants you to show respect and consideration for others, particularly marginalized or systematically … Continue reading

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Pull Up or Shut Up: You Can Talk the Talk, but Can You Walk the Walk?

Unless you’ve been living under a rock, it is with certainty that you’ve witnessed the civil unrest that has been ensuing since May 25, 2020. It was on this day that the world witnessed George Floyd beg and plead for … Continue reading

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Tell the guards to open up the gates

Dozens of people rallied outside of Disneyland in hopes of pressuring California state officials into reopening Disney California Adventure and Disneyland theme parks. It’s been seven months after the coronavirus pandemic forced both theme parks to close in March. Disneyland … Continue reading

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Burger King – A Simple Halloween Ad or Promoting Violence?

This October, several brands launch their most festive Halloween-themed marketing campaigns. Halloween ads are very common over the years and brands try their best to go beyond creative in all facets for Halloween. Gruesome, fun, spooky and cute. As inspirations … Continue reading

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