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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Category Archives: Uncategorized
Is your brand preparing to shine at an upcoming Expo?
Despite the Covid-19 emergency still ongoing in the world, from November 5th to November 10th, the third edition of the China International Import Expo (CIIE) was held in Shanghai. As China is now driving its post-pandemic recovery, the Expo was held … Continue reading
Posted in Uncategorized
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What the Fleet?
Today, Twitter launched the newest enhancement to its platform called Fleet. Fleet allows Twitter users to post content in a similar manner as created by Snapchat, which now has been recreated across Instagram Stories, Facebook Stories, and, most recently, LinkedIn. … Continue reading
Posted in Uncategorized
3 Comments
Is This COVID Deja Vu? What Is Happening!
2020 has proven to be an interesting year. The halt of international travel, national shutdowns globally, empty grocery store shelves, and the lack of paper goods are minor inconveniences that we can tie back to COVID. However smaller, local businesses … Continue reading
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2 Comments
Making Unmentionables, Mentionable
Creative agencies are tasked on a regular basis with crafting advertising for products that people would rather not talk about. Everything from tampons to adult diapers, STDs to erectile dysfunction, as marketing professionals it is our job to find decent, … Continue reading
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1 Comment
Virtual Reality, the “Could Have Been” Solution to the New Normal
It has been about 8 months into the lockdown of the pandemic in the United States. Many businesses have come to accept the pandemic as the new normal and find ways to save money with the companies slowing down, including … Continue reading
WFH 2.0: Are hotels the new offices?
Covid-19: the virus is escalating, large group gatherings are discouraged and hotels are now…the new office? Undeniably, the work from home trend has transformed the way we do business, juggle our work-home life balance and forced many companies to completely … Continue reading
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7 Comments
Tis the Season: 2020 edition
Holiday gatherings will be different this year. As with all things being cancelled by 2020, it looks like the traditional American holidays of Thanksgiving and Christmas could be next to feel 2020’s cold death grip. The surge of COVID-19 cases … Continue reading
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3 Comments
How Effective Are Television (TV) Advertisements in 2020?
More effective than most would think for an Internet age. Effective TV ads not only include cable and dish subscribers—they now include streaming service subscribers—such as “Roku and Amazon Fire TV” (Bruell, 2019, para. 3). The latter group is only … Continue reading
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6 Comments
Black Friday is Now Black November: The Make or Break for Businesses
The long-lasting effects of COVID-19 to businesses are evident this year. Many businesses have already closed down or are in the process of doing so. Those who have been able to hang on to their businesses during this time are … Continue reading
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