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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Categories
Meta
Category Archives: Uncategorized
Working from Home, a Mother’s Perspective
Working from home is the new normal for many Americans. After 6 long months of connection issues, my dog barking at delivery people, and the buzz of lawnmowers, and neighbors’ gardeners in the background, I finally feel like I have … Continue reading
Posted in Uncategorized
7 Comments
Custom Keycaps Are Going Viral in China: Implications for Marketing Communications
Custom Keycaps Are Going Viral in China: Implications for Marketing Communications For many young adults in China, it is necessary to own a quality mechanical keyboard. Like their peers from many other countries globally, millennials in China grow up with … Continue reading
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1 Comment
If a Tree Falls in the Forest…
Philosophers have long proposed the question, “If a tree falls in the forest, and there is nobody to hear, does it make a sound?” People have debated this question and provided answers that it physically makes a sound because the … Continue reading
Posted in Uncategorized
4 Comments
E-sports: Game On
When it comes to marketing and advertising, brands are always on the hunt for the next big thing that allows them to create brand awareness and generate sales. One sector that seems promising and relatively new is the E-sports (Electronic … Continue reading
Posted in Uncategorized
2 Comments
Building Trust in Your Brand
A special report by Edelman has reported that brand trust is critical for developing customer loyalty. In fact, 53% of consumers view trust as the second most influential factor when shopping, right behind price. A finding especially relevant considering today’s … Continue reading
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1 Comment
How Social Media Has Propelled Proud Boys Into The Mainstream, Making Them A Noticeable Brand.
Our world is currently in the middle of social unrest and racially charged tribalism. We have enabled the people we love to participate in divisive conversations that have now led to the prominence of white supremacy in mainstream media. Social … Continue reading
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2 Comments
What’s up with The Social Dilemma?
Warning! Major spoilers ahead. Netfilx’s new documentary film, The Social Dilemma, exposes concerns surrounding heavy use of social media and narrows in on the following facts (The Social Dilemma, n.d.): User designs and experiences of social media sites are addicting and … Continue reading
Nano-influencer marketing: How an influencer with only 1,000 followers impacts your brand?
Speaking of social media influencers, who are in your mind? Are they the highest-paid YouTube stars, Instagram KOLs, or popular creators on Tik Tok? And have you ever purchased products online because of their recommendations? According to a report on … Continue reading
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4 Comments
You are What You Wear: How Brand Personality Impacts How Consumers See Themselves
Have you ever thought about how the brands you purchase from are a reflection of you are or, at least, how you want to be perceived? Does wearing lip gloss from Glossier make you feel more chic and trendy? Does … Continue reading
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8 Comments
I Have Heard About Blogs… But, I Really Don’t Know Much About Them
Have you ever wondered: “I have heard about blogs… But, I really don’t know much about them?” You are not alone. In fact, blogging has been around, believe it or not, since the 90’s. Merriam-Webster Dictionary defines the word blog … Continue reading
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5 Comments