Disney is ALL IN!

Technology has shifted how society watches television. Streaming capabilities have given consumers reason to get rid of any sort of cable they have ever had. Watching TV on the go, is the direction our world is heading. All of the heavy hitters are now coming out with their own streaming outlets. Netflix and Hulu have been established, but Disney is now all in with stream

qualities on all devices.

Disney is already one of the most powerful, profitable media companies in the world. However, they are willing to spend billions of dollars on creating this new media outlet. CEO Bob Iger believes it is the way the world is heading. There is no other option, there is no reason to sit back and relax. It is necessary to jump on it, so they are not forgotten. Disney+ will give its consumers access to all of old school and new school princess movies. There is an endless amount of media that this new platform gives access too.

The way the world is progressing there is no other option than to take a loss. Disney believes that this is one of the better moves they have made for their company. In years to come who knows if people will have the cassettes and DVDs that keep their legacy living. This platform gives Disney the opportunity to not only flourish but also grow.

They have used their legacy to continue desire by releasing old school videos that may have not been seen. But what I believe they have done with releasing this new platform is gain another audience. The audience that is going to become the audience for years to come. It is something to stick with the old and be stubborn. But Disney made it clear they were all in with this new wave. They did not want to be in the passenger seat when everyone is already on board.

There is much to learn from this article. I think this is a testament to the direction of media. And how consumers are consuming the media that Disney+ is attracting. But the question is how they stay ahead of the curve. They have been successful in previous years, so why change and gamble now. In addition, can they keep up with content competition between its competitors?

Reference:

https://www.cnn.com/2019/11/11/media/disney-launch/index.html