Monday Jan 21st, 2018 was the day Amazon revolutionized the shopping experience through a Smartphone app by launching Amazon Go in Seattle, Washington. Perhaps the iPhone/ Smartphone or the Self-driving car were bigger game changers that completely and intuitively simplified through innovation. No surprise that the shopping experience was next in line as simplification when applied to time-consuming activities is welcome in the modern lifestyle. Let’s face it most of us do not relish standing in lines and want our shopping experience literally at our fingertips. Partly restaurant and partly a grocery store the store has a variety of fresh and do it yourself options for customers to choose from (Lewis, 2018).
Instantly elevating the shopping experience through the use of technology Amazon is leaving little room for errors. The row of gates very much reminiscent of subway stations only lets you in if you have the Smartphone app. No shopping carts, no grocery checkout lines. You simply put what you want in the bag and leave. The only sign of technology are the scores of cameras in the ceiling that monitor what goes in and out of the virtual cart (Wingfield, 2018). If you do happen to go make sure you have the Amazon Go app downloaded and don’t forget to grab the reusable bag.
Wingfield, N (2018). Inside Amazon Go, a Store of the Future. Retrieved on Jan21 from:
Lewis, J. (2018). A Firsthand Look inside Amazon Go. Retrieved on Jan25, 2018 from: