On April 3rd, Beyonce posted a cryptic announcement on her YouTube page stating she would be making an important announcement on April 4th, 2013, at 9:13 A.M., with the hashtag “beyherenow.” Little was known about what she would be announcing, but the universe rapidly began speculating what she could possibly be announcing. Of even greater significance, the announcement was being made on the 4th of the month — the number “4” being of great importance to Beyonce.
https://www.youtube.com/watch?v=_RavZNpbV60&feature=youtube_gdata
On April 4th, promptly at 9:30 am, tons of people tuned into her YouTube channel to see what it is she could possibly be announcing. As it turned out, Beyonce was debuting her latest Pepsi ad. This was ingenious on the parts of Beyonce and Pepsi — #beyherenow – Live For Now – Pepsi. Not only did this guarantee that millions of people would be tuning in to view Pepsi’s latest ad, but it got everyone talking and writing about it in the popular press as everyone had been waiting in high anticipation for Beyonce’s latest announcement. The premiere of this ad became a “must see” event with an instantaneous buzz.
6 Responses to Ideas That Stick – Beyonce & Pepsi