One of the most asked questions in marketing is how long can one hold onto customers. The question is one of the hardest to answer due to the complexity of its nature and the dynamism in marketing today. Many companies have focused on the short-term relationship between a marketer and a customer rather than long term. Communication has always played a significant role in determining how long a marketing campaign can keep the interest of a client. As for me, I have never felt the connection of instant marketing to a long term relationship with that company or organization. Relationship marketing is where focus is put on building a stronger loyalty between the two parties and
Relationship marketing is where the focus is put on building a stronger loyalty between the two parties and long-term customer engagement. Relationship marketing avoids building short term relationship with a customer due to the cost associated with trying to win those customers again. Through meaningful conversation and relationships, companies can create loyalists. The role can be played by marketers where they need to be taught proper communication skills with a client. The question that lingers on many people’s minds is how can companies personalize their outreach efforts? One way is through intrusive mass-target approaches.
Transparency between the clients and brand should be the main focus area. When mapping relationship marketing tactics smartphones should be adopted to reach to a wide number of people. Emotional customer connection is where many marketing campaigns have failed. Emotional marketing result to lead generation and word-of-mouth promotions (Moraes, 2016). It is the energy of a marketing campaign that can determine the success of achieving these objectives. Having a poorly organized marketing campaign will only result to the same problem of amassing customers for a short-time. Communication plays a significant role and should be diligently studied to understand the mechanism needed to win over the customers.
The video in the link below gives further insight about relationship marketing.
Moraes, M. (2016). 7 Game-changing marketing trends to tackle in 2016. Blog.hubspot.com. Retrieved 24 November 2016, from http://blog.hubspot.com/marketing/7-game- changing-marketing-trends-to-tackle-in-2016#sm.0000e824sdbz5fbvu0z1956kdsef4