Author Archives: Eunhye

It’s ALL about relationships

One of the most asked questions in marketing is how long can one hold onto┬ácustomers. The question is one of the hardest to answer due to the complexity of its nature and the dynamism in marketing today. Many companies have … Continue reading

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Marketing “brand value” with integrated communication strategies: It is more than just a product.

It has already become a norm for companies to combine different marketing communication strategies to help reinforce each other. This tactic of having a wide-ranging plan recognizes the importance of the different communication disciplines such as public relations, sales promotion, … Continue reading

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