Author Archives: Eunhye

It’s ALL about relationships

One of the most asked questions in marketing is how long can one hold onto customers. The question is one of the hardest to answer due to the complexity of its nature and the dynamism in marketing today. Many companies have … Continue reading

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Marketing “brand value” with integrated communication strategies: It is more than just a product.

It has already become a norm for companies to combine different marketing communication strategies to help reinforce each other. This tactic of having a wide-ranging plan recognizes the importance of the different communication disciplines such as public relations, sales promotion, … Continue reading

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