It’s Call of Duty time.

This is it. Counting down in three days, it’s the time of the year when millions of gamers all have been expected. “It’s Call of Duty time.”

Call of Duty: Ghosts (via geek.com)

Activision’s latest Call of duty franchise Ghosts will be released on November 5, 2013. To start off  their brand new campaign for the latest game, Activision collaborated with their long-time partner 72andSunny and created a series of trailers depicting the hard-core call of duty fans. From making fun of the colleague at work, taking night shift, having dinner in a fancy restaurant, to a doctor’s appointment, a dentist’s treatment, Call of Duty gamers in the new commercial “Faboom” show their enthusiasm and sometime bizarre behaviors because they are so into the game.

This is not the first time 72andSunny took charge of the commercial of  Call of Duty. In the past, 72andSunny had created stellar work for Activision, including trailers featuring celebrities like Kobe Bryant, Jimmy Kimmel, Jonah Hill, Same Worthington and Robert Downey Jr., and also creative campaign such as “The Replacer” in which Peter Stormare playing in his tough guy persona replace the crazy gamers as a good husband, a great employee and a nice grandson while they are busy at the duty. 72andSunny had scored awards from Effie and Adweek.

The new commercial “Faboom“, however, generated two opposite opinions. Some think it is a nice reminder of how it is to play Call of Duty, which is known for its high-quality graphic design and sometimes it just makes you feel like you are actually in the game. Some gamers, however, feel this ad is not really their cup of tea, because for them, it’s all about the game itself. An ad without showing its actual game play does not really spoke to them. Moreover, it just reminds people how coo-coo the gamers are, because they can not tell the difference between virtual and real world. Also, if it’s for the non-gamers, it cannot really attract them to play the game because who wants to be the crazy guy that mumbling about the game in a fancy restaurant?

Besides “Faboom”, 72andSunny, again, made a live-action trailer for Call of Duty: Ghosts. For the first time only, they picked a female celebrity featuring in this trailer. The actress is none other than Megan Fox – the former Transformers girl. Do you think this trailer performs much better than the “Faboom” trailer?