Parody in advertising

Today I am going to write about the phenomenon of the parody in advertising. No news that parodies have become an almost indispensable part of the mainstream advertising. YouTubers and bloggers all around the world are united in creating and spreading their interpretations of the ads. In fact, the more creative the idea behind the ad is the more skillful the parodies are.It took time for brands to understand how they could leverage the popularity of parodies and turn it into a free buzz and a way to entertain, engage and continue conversation with the audience. Certainly, not all parodies bear pure satire, some could become quite bitter. And although it is up to the brands to decide whether to create a “parody-proof” commercials or become skillful in their reactions to the parodies one thing is clear: brands have to face the necessity to deal with parodies. Things get even trickier when parodies are created by celebrities or other brands such were the cases with Channing Tatum for Volvo, or Google and Nestle’s KitKat. While there are lots of amazing pieces of parodies, I wanted to share the recent satire parody created by 2 great actors that I absolutely adore. Enjoy, mind the number of likes and it’s your turn to make conclusions.

Here is the original version by Matthew McConaughey for Lincoln

Jim Carrey for Saturday Night Live

Ellen DeGeneres for The Ellen Show