Today I am going to write about the phenomenon of the parody in advertising. No news that parodies have become an almost indispensable part of the mainstream advertising. YouTubers and bloggers all around the world are united in creating and … Continue reading
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In present globalized world the notion of partnership and its advantages seem no more surprising. In fact, partnership on all levels, including public and private has always been part of our history. Governments establish partnerships and change their respective legislations … Continue reading
By Kristy Junio I am a middle-aged woman reliving my boy band crushes from the 90s. But as pathetic as that sounds, there is a marketing lesson in all of this. Justin Timberlake just rose back on top of the music world … Continue reading
If stalking brings to mind bad tabloid stories of stargazing cuckoos, take another look at how you can stalk your way to making more money for your product or company and win over consumers with social listening. With the world moving … Continue reading