Online experiences seem to be inundated with surveys. Whether you are surfing the web, shopping online, or browsing your social media outlets, you are guaranteed to run across a survey.
There are many reasons why surveys are so prevalent in today’s online society. These surveys help companies understand what their consumers actually DO. Understanding consumers’ intentions during online and offline behaviors can be monitored and observed by the utilization of many surveys. But is tasseling your consumer base with random surveys worth understanding the reach, reputation, and result? YES!
Celebrity endorsements and surveys? Why not.
The anonymity that online surveys provide can be exceedingly valuable. Biases often occur during traditional interviewer surveys. These biases can be virtually erased. Giving the respondents instant access to product reviews provide instant feedback. Having immediate answers to questions could save tons in marketing expenses. If surveys are boring to the respondent, there is a chance that credibility will be tarnished.
Mobile survey growth trends are only increasing as more people join the smartphone community. Providing the survey at an opportune time can also lead to better thought out answers form the respondents. Where do most people have time to waste on their smartphones? Perhaps, while on the toilet.
Surveys can be adjusted to meet current marketing questions and are already at the consumer’s fingertips. Smartphone friendly surveys is a surefire way to receive more feedback from consumers. The respondent can swipe for their answers which saves time and the answers will likely be more truthful. To ensure survey success remember to keep it short and savvy.
Disclaimer: No not survey and drive.
References:
A. (2016). Top 3 Trends in Mobile Surveys. Retrieved 2016, from
http://grbn.org/focusvision_3_trends/
Five Reasons Why Online Surveys Are So Popular. (2013). Retrieved 2016, from
http://fluidsurveys.com/blog/why-online-surveys-are-so-popular/
Jones, C. (2013). How Surveys Can Help You Create More Effective Content Marketing.
Retrieved 2016, from http://contentmarketinginstitute.com/2013/12/surveys-help-create effective-content-marketing/
One Response to So Many Surveys!