Tag Archives: product placement

So Many Surveys!

Online experiences seem to be inundated with surveys. Whether you are surfing the web, shopping online, or browsing your social media outlets, you are guaranteed to run across a survey. There are many reasons why surveys are so prevalent in … Continue reading

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Now I Want Pringles

Branded entertainment. Situational advertising. Product placement. – They are integrated marketing attempts to embed advertising within content.  Just over a decade ago the media was reporting on its rise and unlimited options (“The times they are a-changin’,” 2004), and now … Continue reading

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Does Adam Sandler Really Eat Popeye’s? Do You Care?

Have you ever watched a television show or movie and seen the actors drinking a Coke, working on a MAC, wearing Ray Ban sunglasses or eating pizza right out of a Pizza Hut box? If you haven’t seen these particular … Continue reading

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