Social Media provides a large market of opportunity for business owners, stemming from Facebook, LinkedIn, Instagram, Twitter, and other social media. However, there is one platform that until recently has received the shaft; blogging.
Social Media is comprised of a variety of platforms used by Fortune 500 companies with Facebook carrying the most weight at 74 percent media use (Lesonsky, 2012). There are many benefits to blog marketing. According to Forbes, companies that make consistent blog posts have better web presence and as a result, an overall increase in social media marketing (Lopez, 2014). Second, blogging gives a company a voice and a means to establish a tangible brand identity.
Blogs can showcase a company’s talents and expertise. Coincidentally, social media provides an opportunity for free advertising. If consumers like what they see they can easily share company information with the quick click of a button. Oftentimes, company posts can go viral enhancing the probability of consumers purchasing a company’s product.
Blog posting can easily be tasked to an employee with social media advertising experience. The key here is to remain consistent and creative. Put together a weekly schedule of tasks that the employee will have to monitor and update. According to Lopez (2014), “Make sure posts are relevant, interesting and address a need” (Lopez, par. 17). Businesses utilize blogs to get in front of the competition, so posts must be informative to make a meaningful impact on advertisement.
References:
Lopez, A. (July 22, 2014). Businesses Are Missing Out On One Valuable Social Media Platform. Forbes Magazine. Retrieved from: http://www.forbes.com/sites/adrianalopez/2014/07/22/businesses-are-missing-out-on-this-one-valuable-social-media-platform/
Lesonsky, R. (April 10, 2012). The Best Social Media Platforms for Your Business. American Express Open Forum. Retrieved from: https://www.americanexpress.com/us/small-business/openforum/articles/the-best-social-media-platforms-for-your-business/
3 Responses to The Power of Business Blogging