While everybody is still talking about Apple’s new big screen smartphone iPhone 6 Plus, Samsung has released a new ad for its upcoming Samsung Galaxy Note 4, which mocks subtly: Apple is copying Samsung, three year later!
The TV commercial begins recounting the history of the Galaxy Note series and how Samsung first introduced and popularized the “phablet” in 2011 while calling out Apple for making the similarly sized iPhone 6 Plus three years later. Then it moves on to talk about some of the cooler features of the Samsung device, like multi-window multitasking and its S-Pen stylus. The ad then shows articles from online publications criticizing Samsung for releasing the original Galaxy Note due to the device’s large size before showing articles praising Apple for releasing the 5.5-inch iPhone 6 Plus.
Finally, the ad shows select tweets from users criticizing Apple for releasing the iPhone 6 Plus three years after Samsung started the Galaxy Note line of devices. The commercial ends with the release date for the new Samsung Galaxy Note.
In addition, @Samsung Mobile PH shared a poster on Twitter, which conveys the same idea, calling Apple a copycat, and praising Samsung for being superior and more visionary.
This is actually not the first time! Here’s the link of an article recounting a brief history of the Samsung’s mocking Apple campaigns. http://www.theverge.com/2014/9/14/6147301/samsung-ads-mocking-apple-history#comments
Samsung’s mocking-Apple ad series seem to have generated different feedbacks. Some viewers think that this only shows how jealousy and childish Samsung is, and that by constantly mentioning Apple products, this campaign is actually helping Apple in its promotion.
Others think that Samsung is doing a very creative campaign, and what’s demonstrated in the ad is true.
I wonder what you guys think about this Samsung ad campaign. Is it fun to watch or do you think it is just a joke?
Also, PayPal has also released a new Twitter/ newspaper ad, which seems to be pointing the finger at Apple Pay, and has been criticized by Forbes and other media.
What do you think that makes all these companies so “jealousy” of Apple?
Do you think that these campaigns are successful or not?
3 Responses to Where there’s an Apple, there is a Samsung.