Tag Archives: Apple

Headphones? Who Needs Headphones?

Even those who can’t distinguish a megabyte from a megapixel know that Apple deleted the headphone jack from their new iPhones. Critics and comedians are relentless in making the decision the joke de jour. While the pundits debate the merit … Continue reading

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Made to stick in a good way

New York Times bestseller, Heath brothers’ Made to Stick, inspires me in many ways as and beyond a marketer. Its SUCCESs model, referring to create a simple unexpected concrete credentialed emotional story, is also extremely helpful for creatives to generate … Continue reading

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Where there’s an Apple, there is a Samsung.

While everybody is still talking about Apple’s new big screen smartphone iPhone 6 Plus, Samsung has released a new ad for its upcoming Samsung Galaxy Note 4, which mocks subtly: Apple is copying Samsung, three year later! Galaxy Note 4 … Continue reading

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iPad Mini: Expecting the Unexpected

Two months ago, Amazon’s 7-inch tablet Kindle Fire HD debuted with a captivating price $199. Before that, I always regarded tablet as an unnecessary device and claimed that I would never waste my money on it.  But the low-priced Kindle … Continue reading

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Tablets Take a Shopping Trip

As I discussed in my last article on the blog, Making Marketing Mobile, companies have to ensure that their integrated marketing plans include concentration on the digital space.  More specifically, this focus will need to be targeted to mobile device … Continue reading

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Give it a tap: NFC and the new era in digital marketing

You are not alone if you haven’t heard of Near Field Communications (NFC) technology or never realized that you’ve probably already used a form of it whether through a digital wallet, FastTrak pass to zip through a toll bridge, or paid for gas with an easy swipe. NFC uses RFID or a short length wireless radio frequency to send snippets of data to a receiver. Once touted by mobile device makers as the breakthrough technology for the mobile wallet system, it is now being leveraged by digital marketers to push content in very powerful and convenient ways. Continue reading

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Designing Children

Are Kids 6+ the Next Competition for App Designers and Marketers? Tiny Tapps’ iPad App Signals an Ushering in of a Whole New Wave of Really Young App Developers and Graphic Artists Move over Zuckerberg – you are gettin’ old … Continue reading

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