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- Rolex – Will the Bubble burst? December 8, 2020
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- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
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- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
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- Are Kids still Kids? November 30, 2020
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Meta
Monthly Archives: June 2012
Controlling the message: How professional athletes are using new media to build their own unique brands
In the world of sports, the concept of branding is now reaching far beyond the teams and leagues we watch and support. We may cheer for our favorite team every time they are in action, become a fan of the … Continue reading
Posted in Uncategorized
4 Comments
Does your brand “¿Habla Español?” It should!
By now, you many have heard the news… the Hispanic population in the U.S. is growing at an incredible rate. According to the U.S. Census, Hispanics represent 56% of the population growth since the year 2000. At 52 million strong, … Continue reading
Posted in Uncategorized
9 Comments
League Seeks Everyone for LTR (or, The Greatest Funeral I’ve Ever Seen)
Well, the schedule announcement is out, so the countdown can begin. On Friday, July 27, the Pittsburgh Steelers will report to preseason training camp at St. Vincent’s College for the 47th consecutive summer, meaning the annual fan pilgrimage to camp … Continue reading
Posted in Uncategorized
Tagged Funerals, Integrated Marketing Communication, Pittsburgh, Spitzer, Steelers
2 Comments
A Curious Catch-22 for TV fans
by Aaron Schmidt A recent trend in broadband cable, called Over the Top (OTT) viewing allows users to access and stream high quality video to their TVs without going through a multichannel video program distributors, or MVPDs such as Time … Continue reading
Posted in Uncategorized
4 Comments
Bacon Craze in Full Effect
Taking bacon to a whole new level! Enjoy a delicious bacon sundae from Burger King! Hurry, as this item is only available until the end of summer! Looking for something with extra calories? Why not try the savory bacon milkshake … Continue reading
Posted in Uncategorized
17 Comments
The End of Administrative Assistants
A few days ago my boss came up to me and said, “I’ve got the iPhone 4s to help you!” My first thought was why is this 69-year-old Irish man with no technology comfort level upgrading to the most technologically … Continue reading
Posted in Uncategorized
4 Comments
Online Dating Receives A Facelift With Hinge
Hinge, or Hin.ge, is a Facebook app that uses a social graph to forever change how one views and uses “online dating.” Similar to other Facebook apps, Hinge uses friend-of-friend recommendations to create “smarter real-world dating.” Moreover, users can rate and answer questions about friends they already know, so the organization learns one’s tendencies. This organization is less than one month old and can ultimately change online dating. Read More… Continue reading
Posted in Uncategorized
Tagged dating app, eharmony, hin.ge, hinge app, match.com, okcupid, online dating, Smarter Real-World Dating, usc annenberg, usc communications
2 Comments
Facebook in the Fast lane? Or: Keep your eyes on the road, oh wait did she just unfriend me?
Facebook in the Fast lane? Or: Keep your eyes on the road, oh wait did she just unfriend me? As if texting and mobile phone calls weren’t distracting enough for drivers on the road, buckle your seat belts – we … Continue reading
Posted in Uncategorized
5 Comments
Let Your Voice be Heard – The Importance of Word-of-Mouth Marketing
“Where should we go for dinner?” This is always a dreaded question in my household. My family has never been one that is up on the new trendy places or familiar with places that are getting rave reviews from critics. … Continue reading
Posted in Uncategorized
7 Comments
Outside-the-Box
As I watched the much anticipated Manny Pacquiao vs. Tim Bradley Welterweight title match on Pay-Per-View last weekend, my brain was inundated with all the advertising and branding posted everywhere from the shorts of the fighters to the ring itself. … Continue reading
Posted in Uncategorized
5 Comments