Monthly Archives: June 2012

Being more Transparent might make your Business Invisible

Of course the title is a joke, but the goal is to be more transparent with customers, right?  Well, what better way than to let your customers visit your entire location 24/7 from anywhere in the world.  No, I’m not … Continue reading

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Click, Click…Done!

Online grocery shopping is the way of the world these days. The ability to shop online has become more than a convenience, but a necessity for me. Who has time to go grocery shopping anymore, anyway? I am an avid … Continue reading

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B.Y.O.S.: Does Social Media Marketing Work?

Have you ever wanted to design your own vehicle and share your creation with friends?  Thanks to Chevrolet, you now have the opportunity.  Last week Chevrolet launched its newest social marketing campaign, Build Your Own Spark (B.Y.O.S.).  The Spark is … Continue reading

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Journey to Brasil through the Marketing Magic of Macy’s

On May 16, Macy’s launched a company-wide marketing campaign paying tribute to one of the hottest countries on earth, Brasil.  The Macy’s tribute, with the tagline “Brasil: A Magical Journey” attempts to capture the essence of the captivating culture and … Continue reading

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Strategic Communications or just Communications?

The term “Strategic Communication” gets tossed around a lot and most of the time, I see it used by those in our field who want to give the impression that their plan is something larger than just a communications strategy. … Continue reading

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You Are Now Entering The Brand Twilight Zone.

Imagine you are in a city that is known for its rich history and culture, yet as you walk down the street all you see are the same five or six logos and company names. These companies represent some of … Continue reading

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Facebook is the Best Free Marketing Out There…Or Isn’t It?

Facebook marketing is free, right?  Post a page, get some likes and then your fans will automatically buy your product, go to your event or donate to your cause.  This is what social media is all about…isn’t it? This is … Continue reading

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Take My Money, HBO! Why HBO Would Rather Support Digital Piracy Than Take Your Money

With programming that reaches 29 million subscribers in the United States (Carter, 2012), Home Box Office (HBO) has hit pay dirt with its HBO GO website and mobile application. Launched in February 2010, HBO GO has revolutionized the way its … Continue reading

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Why blow up your TV set? Hybridcast is coming in 2013!

On May 23, 2012, Nippon Hosou Kyoukai (NHK) made an announcement in Japan about a new integrated television watching experience dubbed “Hybridcast” (Beach, 2012; Diginfonews, 2012; Buckley, 2012). Continue reading

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Don’t bug me, I’m pinning.

Pinterest is one of my favorite websites. And not just because when I discovered it last fall, I was a busy grad student trying to decorate my new home and plan a wedding. I like it because it’s such a … Continue reading

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