Monthly Archives: October 2018

Think of your favorite song. Now think about how it makes you feel when you listen to it. Undoubtedly, the uniquely arranged rhythmic sounds that form your favorite musical selection triggers some type of emotion or even a range of … Continue reading →

I recently attended the Beyoncé and Jay-Z On The Run II Tour in Phoenix, Arizona, and like everyone else, I was in awe of Queen Bey’s effortless talent.  No exaggeration, it was truly a life-changing experience.  I was amazed by … Continue reading →

New technology is made to help consumers get things done faster, better and with less work. Think back to the 1950’s, the surge in home appliances took off because it made housewives lives easier – the vacuum cleaner, the dishwasher … Continue reading →

I recently started binge watching Adam Ruins Everything on Netflix and what every episode addresses or concludes is that marketing had a hand in creating certain beliefs and social standards around products and events (Conover, 2016). After watching the episode … Continue reading →

By Drew Wilson None of yinz have jagged me abaht the way I talk n’ at. Thanks, I appreciate it. Of course, if you’re not from Pittsburgh, you probably need me to translate. I just pointed out that no one … Continue reading →

By Jennifer Castro, CMGT 541(A) A luxury yacht, fine wine, diamond necklace, new fragrance or handbag – who are we likely to see as the face of these ads? The answer is most likely a Millennial. Unfortunately, as advertisers, we … Continue reading →

When it comes to integrated marketing communications, it is important to clearly define the target audience. Before doing this, you need to know the difference between the target market and the target audience. The target market is a specific sector … Continue reading →

Since we’ve been discussing the advertising “pitch”, I thought I’d include a baseball reference as my blog title. In baseball, the umpire at home plate calls the pitches as balls or strikes, and we’ve been learning that the decisions makers … Continue reading →

On Wednesday, October 3 at 11:14 a.m. 225 million American cell phone users all received an alert from President Trump. The first of its kind, the Wireless Emergency Alert System is a newly adopted communication system that can only be … Continue reading →