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- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
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- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
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- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Author Archives: Beth
The sweet smell of marketing narrative
The other day on the long trip home from school, my daughters (10, 10 and 12) were comparing notes on writing personal narratives. They had all been assigned one in each of their classes. One of my twins, Clara, wanted … Continue reading
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Attention shoppers: Price check on aisle politics
At the marketing intersection of politics and shopping I know, I know, it’s not polite to talk about politics in mixed company. Even less so to ask questions about it. But for years I made it my job to do … Continue reading