Monthly Archives: December 2018

This article appeared in today’s Pittsburgh Post-Gazette, and I had to share because it talks a little bit about the creative process surrounding what has become an iconic ad for a western Pennsylvania chain of family restaurants called Eat ‘n … Continue reading →

It is no secret that social media has impacted nearly every avenue of communication from education to business. Social platforms have even helped American’s register to vote in recent elections. However, some are campaigning for a new social media test … Continue reading →

Every year before the holiday shopping commences, Victoria Secret holds their annual show to debut their collection. The beautiful girls of the show and a celebrity music guest are announced in hopes that the whole world will stop to view … Continue reading →

It is late at night, my family is asleep, and I am finally free to do as I please. So what do I do? At the first chance I get, I log onto Facebook and Instagram to mindlessly sift through … Continue reading →

Since the release of Instagram Stories last June, Instagram has added many features to easily engage and be approachable with your followers.  One of these features is the Instagram Stories Q & A sticker. Many brands have been using this … Continue reading →

  Patagonia made headlines this week announcing that it will distribute all of their Trump Tax savings, approximately $10 million dollars, to conservation and environmentally focused groups (Roston, 2018). Corporate Social Responsibility (CSR) is a common practice among businesses and … Continue reading →

I don’t know if you all have heard but “Daredevil” on Netflix has been cancelled and I’m super sad. With genius high-stakes situations, witty dialogue, and some of the best action scenes I’ve watched since taking a class in my … Continue reading →

In so many marketing campaigns, the use of social media is stressed: engaging target audiences with opportunities to create genuine and authentic content, creating community, communicating with peers, even branded gaming. It reminded me of an Association of National Advertisers … Continue reading →

It has been 10 years since video advertising started in the internet. The standards that were introduced at that time to have consistency across the interweb are now dated. With increased technology in mobile, tablet and over the top devices … Continue reading →

Maybe it’s not quite at the level of the middle school bully forcing you to give him your lunch money, but a recent study by Anders Gustafsson et al., a research professor of marketing at Sweden’s Karlstad Business School, seems … Continue reading →