Monthly Archives: July 2019

For a little over ten years garment, shoe and eye glass companies have experimented with an online and in store augmented reality (AR) shopping experience.  The technology was limited to revealing how someone would look wearing a product.  Nike has … Continue reading →

Denny’s is all about the warm and fuzzies lately. In an attempt to revitalize the brand it’s been on a mission to reconnect with America. I mean, when was the last time you went to a Denny’s? We’ve likely all … Continue reading →

Breaking marketing down into its simplest form is, “buy mine, not theirs.” The idea is simple but not easy. For many years, marketers used different tactics to sway or manipulate customers. Tactics from bad-mouthing competitors to giving the illusion that … Continue reading →

Amazon: the company that seems to be taking over in every way. What started as an online place to purchase books has become so much more, and a place to find so much more as well. From groceries delivered to … Continue reading →

Marshall McLuhan’s (1964) “Understanding Media: The Extensions of Man” long preceded the innovation fo the internet, much less the age of social media marketing. Despite it’s age, the work coined the phrase “The medium is the message” and explains many … Continue reading →

As I have progressed through my career path, one thing has been constant.  Organizations that are well equipped to be fluid and make changes are organizations that enjoy consistent success.  Those organizations that are rigid and not equipped for change … Continue reading →

This week Disney will release its live action rendition of The Lion King. The release comes 25 years after the original animated version. It is full of wonderful CGI animals and tells the story of your favorite characters Simba, Nala, … Continue reading →

The Marketing Genius of 50-50 Raffles Ensures Sports Fans Always “Win” I’m not a big gambler, but I love sports and attending professional games. In recent years, there’s been a trend of raffle tickets being sold to fans. Maybe you’ve … Continue reading →

In a decision that thrust Nike again into the spotlight, former NFL quarterback turned social justice activist and current Nike Ambassador Colin Kaepernick called on Nike to pull an American-flag-themed shoe after he pointed out that the slave-era symbol used … Continue reading →

Other Annenberg students have touched on the Pop-Up store craze discussing the madness that has ensued over experiences like CandyTopia, RoséMansion, The Museum of Ice Cream or Saved by the Bell, just to name a few. These pop-ups have quite … Continue reading →