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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Monthly Archives: October 2020
Overcoming IG Algorithms
Social media platforms are notoriously known for constantly switching up layouts and styles and Instagram is no stranger to that. If you’ve been on the Instagram platform a while you might remember a time where your posts were receiving more … Continue reading
Posted in Uncategorized
5 Comments
Table Tennis Athletes: Advertising Beyond Public Diplomacy
What do these two pictures have in common? Table tennis and Ai-chan, right! So the question you probably have now is… WHY TABLE TENNIS? Table tennis is one the fastest racquet sports in the world and the response time towards … Continue reading
Posted in Uncategorized
3 Comments
Data Privacy: Disruption or Opportunity in Marketing Communication
Information is power, and personal data is money in the 21st century. There is an influx of new customers that are more than willing to give their personal data away at no cost to get rid of privacy banners and … Continue reading
Posted in Uncategorized
1 Comment
Podcasts: Blazing the Path for Digital Advertising
I have a confession… I’m addicted to podcasts. But it hasn’t always been that way. I used to ignore the Podcasts app on my smartphone because I didn’t know how to use it and wasn’t intrigued by the idea of … Continue reading
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3 Comments
Working from Home, a Mother’s Perspective
Working from home is the new normal for many Americans. After 6 long months of connection issues, my dog barking at delivery people, and the buzz of lawnmowers, and neighbors’ gardeners in the background, I finally feel like I have … Continue reading
Posted in Uncategorized
7 Comments
Custom Keycaps Are Going Viral in China: Implications for Marketing Communications
Custom Keycaps Are Going Viral in China: Implications for Marketing Communications For many young adults in China, it is necessary to own a quality mechanical keyboard. Like their peers from many other countries globally, millennials in China grow up with … Continue reading
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1 Comment
If a Tree Falls in the Forest…
Philosophers have long proposed the question, “If a tree falls in the forest, and there is nobody to hear, does it make a sound?” People have debated this question and provided answers that it physically makes a sound because the … Continue reading
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4 Comments
E-sports: Game On
When it comes to marketing and advertising, brands are always on the hunt for the next big thing that allows them to create brand awareness and generate sales. One sector that seems promising and relatively new is the E-sports (Electronic … Continue reading
Posted in Uncategorized
2 Comments
Building Trust in Your Brand
A special report by Edelman has reported that brand trust is critical for developing customer loyalty. In fact, 53% of consumers view trust as the second most influential factor when shopping, right behind price. A finding especially relevant considering today’s … Continue reading
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1 Comment
How Social Media Has Propelled Proud Boys Into The Mainstream, Making Them A Noticeable Brand.
Our world is currently in the middle of social unrest and racially charged tribalism. We have enabled the people we love to participate in divisive conversations that have now led to the prominence of white supremacy in mainstream media. Social … Continue reading
Posted in Uncategorized
2 Comments