Monthly Archives: October 2020

Overcoming IG Algorithms

Social media platforms are notoriously known for constantly switching up layouts and styles and Instagram is no stranger to that. If you’ve been on the Instagram platform a while you might remember a time where your posts were receiving more … Continue reading

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Table Tennis Athletes: Advertising Beyond Public Diplomacy

What do these two pictures have in common? Table tennis and Ai-chan, right! So the question you probably have now is… WHY TABLE TENNIS? Table tennis is one the fastest racquet sports in the world and the response time towards … Continue reading

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Data Privacy: Disruption or Opportunity in Marketing Communication

Information is power, and personal data is money in the 21st century. There is an influx of new customers that are more than willing to give their personal data away at no cost to get rid of privacy banners and … Continue reading

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Podcasts: Blazing the Path for Digital Advertising

I have a confession… I’m addicted to podcasts. But it hasn’t always been that way. I used to ignore the Podcasts app on my smartphone because I didn’t know how to use it and wasn’t intrigued by the idea of … Continue reading

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Working from Home, a Mother’s Perspective

Working from home is the new normal for many Americans.  After 6 long months of connection issues, my dog barking at delivery people, and the buzz of lawnmowers, and neighbors’ gardeners in the background, I finally feel like I have … Continue reading

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Custom Keycaps Are Going Viral in China: Implications for Marketing Communications

Custom Keycaps Are Going Viral in China: Implications for Marketing Communications For many young adults in China, it is necessary to own a quality mechanical keyboard. Like their peers from many other countries globally, millennials in China grow up with … Continue reading

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If a Tree Falls in the Forest…

Philosophers have long proposed the question, “If a tree falls in the forest, and there is nobody to hear, does it make a sound?” People have debated this question and provided answers that it physically makes a sound because the … Continue reading

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E-sports: Game On

When it comes to marketing and advertising, brands are always on the hunt for the next big thing that allows them to create brand awareness and generate sales. One sector that seems promising and relatively new is the E-sports (Electronic … Continue reading

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Building Trust in Your Brand

A special report by Edelman has reported that brand trust is critical for developing customer loyalty. In fact, 53% of consumers view trust as the second most influential factor when shopping, right behind price. A finding especially relevant considering today’s … Continue reading

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How Social Media Has Propelled Proud Boys Into The Mainstream, Making Them A Noticeable Brand.

Our world is currently in the middle of social unrest and racially charged tribalism. We have enabled the people we love to participate in divisive conversations that have now led to the prominence of white supremacy in mainstream media. Social … Continue reading

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