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- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Monthly Archives: October 2020
What’s up with The Social Dilemma?
Warning! Major spoilers ahead. Netfilx’s new documentary film, The Social Dilemma, exposes concerns surrounding heavy use of social media and narrows in on the following facts (The Social Dilemma, n.d.): User designs and experiences of social media sites are addicting and … Continue reading
Nano-influencer marketing: How an influencer with only 1,000 followers impacts your brand?
Speaking of social media influencers, who are in your mind? Are they the highest-paid YouTube stars, Instagram KOLs, or popular creators on Tik Tok? And have you ever purchased products online because of their recommendations? According to a report on … Continue reading
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4 Comments
You are What You Wear: How Brand Personality Impacts How Consumers See Themselves
Have you ever thought about how the brands you purchase from are a reflection of you are or, at least, how you want to be perceived? Does wearing lip gloss from Glossier make you feel more chic and trendy? Does … Continue reading
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8 Comments
I Have Heard About Blogs… But, I Really Don’t Know Much About Them
Have you ever wondered: “I have heard about blogs… But, I really don’t know much about them?” You are not alone. In fact, blogging has been around, believe it or not, since the 90’s. Merriam-Webster Dictionary defines the word blog … Continue reading
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Armenia and Turkey: History repeating itself, except this time it’s economical
If you’re active on social media or have any Armenian friends and acquaintances, you may have heard of a recent war breaking out between Azerbaijan and Armenia. To give some context, on September 27, Azerbaijan launched an attack on the … Continue reading
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Marketing to Save Fido & Fluffy During a Pandemic
Human at home: Day 37 of lock-down. I am so alone. My family lives far away and I can’t leave the house for anything other than food. I try to keep my spirits up but I all I want to … Continue reading
Brands with catchy nicknames went viral in China
“I really love Granny Xiang’s bag for this season.” “Really? But I think that Piggy Bag fits you better.” “Did you try the new color of Little Fatty?” “Not yet. I tried the Fairy Water on my face recently, and … Continue reading
Is it ‘Made in America’ when the company is not American?
Airbus, a French company, received permission to proceed on labeling their A220 narrow-body plane as ‘Made in America’ on the basis that they have an assembly location in Alabama. (Johnsson, 2020) This new label allows Airbus to circumvent tariffs while … Continue reading
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Marketing Your Brand
One of the biggest problems that business owners and founders alike face when starting their business or organization is finding a way to make and market their brand. Paul Esajian of Fortunebuilders.com discussed how one of the biggest obstacles for … Continue reading
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