Monthly Archives: October 2020

What’s up with The Social Dilemma?

Warning! Major spoilers ahead. Netfilx’s new documentary film, The Social Dilemma, exposes concerns surrounding heavy use of social media and narrows in on the following facts (The Social Dilemma, n.d.): User designs and experiences of social media sites are addicting and … Continue reading

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Nano-influencer marketing: How an influencer with only 1,000 followers impacts your brand?

Speaking of social media influencers, who are in your mind? Are they the highest-paid YouTube stars, Instagram KOLs, or popular creators on Tik Tok? And have you ever purchased products online because of their recommendations? According to a report on … Continue reading

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You are What You Wear: How Brand Personality Impacts How Consumers See Themselves

Have you ever thought about how the brands you purchase from are a reflection of you are or, at least, how you want to be perceived? Does wearing lip gloss from Glossier make you feel more chic and trendy? Does … Continue reading

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I Have Heard About Blogs… But, I Really Don’t Know Much About Them

Have you ever wondered: “I have heard about blogs… But, I really don’t know much about them?” You are not alone. In fact, blogging has been around, believe it or not, since the 90’s. Merriam-Webster Dictionary defines the word blog … Continue reading

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Armenia and Turkey: History repeating itself, except this time it’s economical

If you’re active on social media or have any Armenian friends and acquaintances, you may have heard of a recent war breaking out between Azerbaijan and Armenia. To give some context, on September 27, Azerbaijan launched an attack on the … Continue reading

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Marketing to Save Fido & Fluffy During a Pandemic

Human at home:  Day 37 of lock-down.  I am so alone.  My family lives far away and I can’t leave the house for anything other than food.  I try to keep my spirits up but I all I want to … Continue reading

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Brands with catchy nicknames went viral in China

“I really love Granny Xiang’s bag for this season.” “Really? But I think that Piggy Bag fits you better.” “Did you try the new color of Little Fatty?” “Not yet. I tried the Fairy Water on my face recently, and … Continue reading

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Is it ‘Made in America’ when the company is not American?

Airbus, a French company, received permission to proceed on labeling their A220 narrow-body plane as ‘Made in America’ on the basis that they have an assembly location in Alabama. (Johnsson, 2020) This new label allows Airbus to circumvent tariffs while … Continue reading

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Marketing Your Brand

One of the biggest problems that business owners and founders alike face when starting their business or organization is finding a way to make and market their brand. Paul Esajian of Fortunebuilders.com discussed how one of the biggest obstacles for … Continue reading

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