Tag Archives: Branding

You Won’t Believe What This Billboard is Advertising!

I was driving down the 80 freeway in the Bay Area and I saw the most vibrant and striking billboard I have ever seen: My favorite dessert flavor is Mint Chocolate Chip.  To see an explosion of flavor come to … Continue reading

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Live Video: Customer Engagement in Real Time!

Live video is being adopted as an effective marketing way by many brands including AT&T, McDonald’s, Maybelline and Airbnb (Dietrich & Weller, 2017). Live videos of McDonald’s and Maybelline were linked directly to specific products that brands are aimed at … Continue reading

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‘I’m With Her’: Deconstructing Clinton’s Failed Presidential Bid

It’s highly doubtful that Hillary Clinton’s campaign slogan doomed her presidential hopes. No, that falls into another area of communication: her inability to connect with people on a human level. But, roll with me here a minute on the slogan. … Continue reading

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Just Another Basic

Brands try to pass brand content as advertising and vice versa; in the process, they are often left with bland context.  There is a fine line between branded content and advertising.  When brands try to pitch branded content as advertising … Continue reading

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Craft beer: Is this market “saturated”?

It’s Fall, so naturally, I think about football…and beer. I load myself up in my Uggs and flannel shirt and head on down to my local grocery store to stock up before the big tailgate party. But wait! Where did … Continue reading

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Cutting the Cord is Back and the Future is Bright – My Buyer Journey

[http://www.technologytell.com/hometech/files/2013/08/rabbitears.jpg] I first cut the cord on cable TV several years ago. More than a way to save money, it was a practical step, being a busy consultant flying over 100k miles a year. There was no point of subscribing … Continue reading

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Brand Loyalty. A Marketing Paradox?

Brand loyalty. The holy grail of branding, marketing, and advertising. It is believed to be the byproduct of building deep connections and meaningful relationships between customers and their beloved brands. Once you earn your customers’ loyalty, then you can count on it to defend or even increase your … Continue reading

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More Than Words: How Fonts Influence the Mood of a Message

Fonts are like childhood friends, familiar, steady, endearing and predictable. When we see a font, we know what it’s going to say to us. Times New Roman is the serious and responsible friend, Arial is simply the good friend with … Continue reading

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Headphones? Who Needs Headphones?

Even those who can’t distinguish a megabyte from a megapixel know that Apple deleted the headphone jack from their new iPhones. Critics and comedians are relentless in making the decision the joke de jour. While the pundits debate the merit … Continue reading

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How Belgium conquered the world.

From the age of seven, I spent about ten years in Belgium, culminating in grad school in Leuven—home of Stella Artois—and a stint working in Brussels, the capital city. Belgium is a small country about the size of Maryland, with … Continue reading

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