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- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
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- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
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- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Monthly Archives: November 2020
How Effective Are Television (TV) Advertisements in 2020?
More effective than most would think for an Internet age. Effective TV ads not only include cable and dish subscribers—they now include streaming service subscribers—such as “Roku and Amazon Fire TV” (Bruell, 2019, para. 3). The latter group is only … Continue reading
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6 Comments
Black Friday is Now Black November: The Make or Break for Businesses
The long-lasting effects of COVID-19 to businesses are evident this year. Many businesses have already closed down or are in the process of doing so. Those who have been able to hang on to their businesses during this time are … Continue reading
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6 Comments
Is It Reckless for the Media To “Call” Elections?
The election and the events that have followed have been so fitting for this wild year we call 2020. I cannot say that I am surprised that it was so eventful, but I could have never predicted just how eventful … Continue reading
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4 Comments
Kohl’s is Selling Happiness & Kindness This Holiday Season?
So, you’ve got a big idea, huh? Is it brand new? A reinvention of something that sparked your creativity? Aren’t all big ideas just reimagined stories from our own perspective? In thinking about how advertisers work with a “big idea,” … Continue reading
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6 Comments
The PR Crisis of Cyberpunk 2077: From Hype to Death Threats
2020, this extremely turbulent year, is running to its end. For the gaming industry, this month was supposed to be productive: Around the beginning of November, Ubisoft launched Watch Dogs: Legion, an action-adventure game sets within dystopian London, a fictionalized … Continue reading
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The Masses are A$$es: Toilet Paper Edition
The Morning Feature article from www.dailykos.com has suggested that Alexander Hamilton coined the term, “The Masses are A$$es,” which refers to a division among two classes. The class of the few are the rich, and the class of the many … Continue reading
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4 Comments
Is keeping the Sabbath Day Holy good for business? Chick Fil A seems to think so
Chick Fil A, widely known for its connection to Christian values established by its original owner, S. Truett Cathy, being a faithful Southern Baptist, has become the third-largest fast-food chain in the U.S. under Starbucks and McDonalds. Not only has … Continue reading
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2 Comments
Are Bad Reviews Destroying Your Sales?
Online Reputation Management in Digital Marketing can elevate your business Do you google a product before making a purchase? Do you check a restaurant’s reviews before booking a table? Or do you scroll through Amazon’s ratings before placing an order? … Continue reading
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