Monthly Archives: November 2020

Using Comms to Move D&I from Necessary to Meaningful

With many organizations still approaching diversity, equity, and inclusion initiatives as a check box requirement versus an authentic set of activities that are core to the culture and livelihood of the organization, it can be challenging for the communication function … Continue reading

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One more like, please!

I’m sure by now we’ve all heard that social media can affect our moods.  And yeah, it’s true—at least for me.  Spending time crafting a funny tweet or pouring my feelings into the Internet, only to have the post go … Continue reading

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The Philosophy of Branding

Have you ever considered how philosophy could help your brand? In a Forbes article, writer Pia Silva gives businesses the scoop on why they just take a philosophy lesson to build their brand identity and create meaningful relationships with consumers. … Continue reading

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Is your brand preparing to shine at an upcoming Expo?

Despite the Covid-19 emergency still ongoing in the world, from November 5th to November 10th, the third edition of the China International Import Expo (CIIE) was held in Shanghai. As China is now driving its post-pandemic recovery, the Expo was held … Continue reading

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What the Fleet?

Today, Twitter launched the newest enhancement to its platform called Fleet. Fleet allows Twitter users to post content in a similar manner as created by Snapchat, which now has been recreated across Instagram Stories, Facebook Stories, and, most recently, LinkedIn. … Continue reading

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Is This COVID Deja Vu? What Is Happening!

2020 has proven to be an interesting year. The halt of international travel, national shutdowns globally, empty grocery store shelves, and the lack of paper goods are minor inconveniences that we can tie back to COVID. However smaller, local businesses … Continue reading

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Making Unmentionables, Mentionable

Creative agencies are tasked on a regular basis with crafting advertising for products that people would rather not talk about. Everything from tampons to adult diapers, STDs to erectile dysfunction, as marketing professionals it is our job to find decent, … Continue reading

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Virtual Reality, the “Could Have Been” Solution to the New Normal

It has been about 8 months into the lockdown of the pandemic in the United States. Many businesses have come to accept the pandemic as the new normal and find ways to save money with the companies slowing down, including … Continue reading

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WFH 2.0: Are hotels the new offices?

Covid-19: the virus is escalating, large group gatherings are discouraged and hotels are now…the new office? Undeniably, the work from home trend has transformed the way we do business, juggle our work-home life balance and forced many companies to completely … Continue reading

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Tis the Season: 2020 edition

Holiday gatherings will be different this year. As with all things being cancelled by 2020, it looks like the traditional American holidays of Thanksgiving and Christmas could be next to feel 2020’s cold death grip. The surge of COVID-19 cases … Continue reading

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