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Author Archives: Solomon
Film Marketing During COVID-19
Arts and entertainment, like most fields, have been devastated by the COVID-19 pandemic. Theatrical film releases have mostly come to a standstill in the US, resulting in AMC, the largest cinema chain in America, tinkering on pursuing bankruptcy protection (Whitten, 2020). … Continue reading
Posted in Uncategorized
Tagged Amazon Prime, COVID-19, Disney, Integrated Marketing Communication, Marketing, Netflix
8 Comments