“The annoying orange”
It is highly possible that you are familiar with these names and even watched their videos because their videos went nuts all over the cyberspace. No need to mention what the internet has brought to Justin Bieber and Rebecca Black. They started from YouTube videos and have now became famous stars. Even the annoying orange gets its own segment on cartoon network. Millions and millions of views will not only bring you fame, but also money. The question is :How do you make your videos go viral?
Buyral makes it all possible now. (and I am not trying to make a sell.)
Anyway. Buyral is a company that offers clicks on your video that help your video to go viral,and lets now watch their informative sales video.
Doesn’t sound like a bad idea isn’t it? Because it says Buyral “guarantees” you with a viral video if you buy their service.
The price isn’t so bad either. 5 millions views is even on sale.
This reminds me of the Twitter case that we discussed in class where people sell fake fans to make you look more popular. I believe this case is just as controversial. The true value of a viral video to a brand is the attention and the awareness from the audience and possibly potential consumers. However, Buyral is now making all of these values into a mice and multiple clicks. Is this right? Would this work?
Lets see what are the vague values of a viral video.
So the viewership really doesn’t mean everything. Even though Buyral can give you millions and millions of view counts, but it doesn’t give you the things that a real viral video gives.
Lets now take a look what is real viral video marketing:
As mentioned in the clip, a real viral video has many benefits. Viral video marketing is really not just about the view counts. I believe the content still rules everything else. Maybe Buyral and the meaningless viewership will get you a good start? I don’t know. People may get curious to see what the fuss is about a highly viewed video, but if the content is not attractive enough, audience will soon lose interests, and no one wins in the end.
On the other hand, some people might need the viewership and nothing else because some marketing agents have mentioned in the comments of Buyral’s sales video that they had clients asking just for the view counts and were not worried about what that really means.In this case, Buyral is just about to give the right things to the right people: filling the need gap in the market. This is never wrong.
How would Buyral do in the future, better or worse? The question remains unanswered. Do you think buying the views is ethical? or do you see the future of it since the social network is getting more and more powerful?
Let me know what you think of it.