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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Author Archives: Anat
#TW: The Jury is Out
Trigger Warning: the following blog post contains detailed information about sexual assault and/or violence which may be triggering to survivors. Over the last few years, Trigger Warnings have been increasingly used on blogs and social media content to warn victims of … Continue reading
Posted in Uncategorized
2 Comments
Public Messaging: From service to stardom.
Captain Clay Higgins calls himself a patriotic American. Others refer to him as America’s toughest cop or even “The John Wayne of Cajun Country”. He’s most known for his viral Crime Stoppers videos where he speaks directly to the criminals in … Continue reading
Posted in Uncategorized
3 Comments
Advertising Vampires
Lance Armstrong, Ray Rice, Adrian Peterson, Tiger Woods, Danny Heatly… Yes, I’m talking about sports scandal and Advertising Vampires. According to Psychology Today, an Advertising Vampire is a celebrity who overshadows a brand endorsement with an ethical dilemma (Dholakia, 2015). Much … Continue reading
Posted in Uncategorized
6 Comments
WWTD (What Would Tobias Do)
So I finally find the occasion to take a break from my MCM studies. With the reoccurring thought of Dr. Weintraub’s mantra of “take care, work hard, have fun” fresh on my mind, I felt it was necessary to enjoy … Continue reading
Posted in Uncategorized
5 Comments
An Audience For Your Product: Fully Customized
I often daydream about strangers (let me explain!). Simply in my day-to-day during my commute, taking a stroll for a cup of coffee, or merely at my leisure wherever I may be, the curiosity of what contributes to type of … Continue reading
Posted in Uncategorized
8 Comments
Who Reads Texts? Do you QR?
“Mobile, video, social media, social networking and QR code marketing isn’t an option any more. Without it, your business may fail” (Koenigs, 2012) Continue reading
Posted in Uncategorized
Tagged Bob Serling, Instant Customer Revolution, Mike Koenigs, mobile marketing, QR Codes, Roufs
8 Comments
Don’t Get Left in the Dust by Gen Flux
They are fearless, they are tech savvy, they are not stuck in the past, and they are changing global communication. They are Generation Flux! Continue reading
Posted in Uncategorized
Tagged Annenberg, Carola, Gen Flux, Integrated Marketing Communication, Mashable, Roufs, USC
Comments Off on Don’t Get Left in the Dust by Gen Flux