Tag Archives: Annenberg

How Belgium conquered the world.

From the age of seven, I spent about ten years in Belgium, culminating in grad school in Leuven—home of Stella Artois—and a stint working in Brussels, the capital city. Belgium is a small country about the size of Maryland, with … Continue reading

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Calling All OfficeMax Elves

The holidays are just around the corner and a well-developed holiday marketing campaign can live forever.  In 2006 OfficeMax developed a campaign called Elf Yourself, which got almost 200 visits every second after its launch.  This success of the campaign … Continue reading

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WILL YOU MAKE A BABY WITH ME?

(AKBaby, 2011) It all started in the fall of 2011, when the Japanese pop music sensation AKB48, Guinness World Record holder (Guinness World Records, 2010) for the world’s largest 64 member pop band, started a new marketing communication blitz launching the … Continue reading

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Don’t Get Left in the Dust by Gen Flux

They are fearless, they are tech savvy, they are not stuck in the past, and they are changing global communication. They are Generation Flux! Continue reading

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