Author Archives: Anat

#TW: The Jury is Out

Trigger Warning: the following blog post contains detailed information about sexual assault and/or violence which may be triggering to survivors. Over the last few years, Trigger Warnings have been increasingly used on blogs and social media content to warn victims of … Continue reading

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Public Messaging: From service to stardom.

Captain Clay Higgins calls himself a patriotic American. Others refer to him as America’s toughest cop or even “The John Wayne of Cajun Country”. He’s most known for his viral Crime Stoppers videos where he speaks directly to the criminals in … Continue reading

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Advertising Vampires

Lance Armstrong, Ray Rice, Adrian Peterson, Tiger Woods, Danny Heatly… Yes, I’m talking about sports scandal and Advertising Vampires. According to Psychology Today, an Advertising Vampire is a celebrity who overshadows a brand endorsement with an ethical dilemma (Dholakia, 2015). Much … Continue reading

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WWTD (What Would Tobias Do)

So I finally find the occasion to take a break from my MCM studies. With the reoccurring thought of Dr. Weintraub’s mantra of “take care, work hard, have fun” fresh on my mind, I felt it was necessary to enjoy … Continue reading

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An Audience For Your Product: Fully Customized

I often daydream about strangers (let me explain!).  Simply in my day-to-day during my commute, taking a stroll for a cup of coffee, or merely at my leisure wherever I may be, the curiosity of what contributes to type of … Continue reading

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Who Reads Texts? Do you QR?

“Mobile, video, social media, social networking and QR code mar­keting isn’t an option any more. Without it, your business may fail” (Koenigs, 2012) Continue reading

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Don’t Get Left in the Dust by Gen Flux

They are fearless, they are tech savvy, they are not stuck in the past, and they are changing global communication. They are Generation Flux! Continue reading

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