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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Author Archives: Allison Soeller
Is Content Really King?
Search Engine Optimization (SEO) is something many businesses spend a lot of money and time on. After all, ranking high on sites like Google and Yahoo can lead to a huge boost in revenue. There was a time when things … Continue reading
Posted in Uncategorized
5 Comments
GoPro receives early Christmas from SNL!
Thanks to “Saturday Night Live,” a few weeks ago, GoPro received an early Christmas present; free and effective advertising to millions of middle-aged viewers. Colon Cancer is obviously a very serious issue as it is reported to be the #2 cause … Continue reading
Posted in Uncategorized
6 Comments
Is Social Listening a New Market Research Method?
Using a consumers input to assess a brand’s reputation is nothing new. Public Relations professionals have been doing this for decades, however, the internet has transitioned this type of brand assessment into a from of business intelligence. An average consumer … Continue reading
Posted in Uncategorized
4 Comments
What Color is Your Company’s Logo?
Although I’m not a graphic designer (maybe a wannabe), corporate visual identity has always fascinated me. Whether you’re working at a start-up company, or creating a campaign, or selecting new product packaging – hoping for a unique and inspiring look … Continue reading
Posted in Uncategorized
Tagged brand association, brand identity, Color, color psychology, Corporate Identity, graphic design, Infographics, Logo Design
18 Comments
WHY WE SHOULD CARE ABOUT NEUROMARKETING & BIG DATA
Neuromarketing & Big Data seem to be the new buzzwords in the Marketing and communications world. I disagree. Although these two topics are relatively new, I can bet that both will become the new normal pretty soon. As Marketers and Communicators, … Continue reading
Posted in Uncategorized
3 Comments
Frito-Lay: Bold Flavors to Match Bold Marketing
Chicken and Waffles potato chips anyone? If that’s not your cup of tea, perhaps Cheesy Garlic Bread or Sriracha flavored chips will spark your interest. Executives at Frito-Lay sure hope so, as the company has promised a handsome one million … Continue reading
Posted in Uncategorized
4 Comments
Brand Strategy and The Illusion of Choice
This week’s reading on brand authenticity (Burt’s Bees, etc) reminded me of this infographic on the largest Fast Moving Consumer Good brands (FMCG). Hope it helps illustrate the point on brand authenticity.
Posted in Uncategorized
4 Comments
IMC Breakdown – you’re all wrong.
If you’re a fan of Integrated Marketing Communications or if you do it for a living, you’re probably as sick as I am of knowing that ALL marketing models have gone to hell since “the advent of social media” – … Continue reading