Tag Archives: Advertising Strategy

About-Face: Time to rethink your Facebook marketing strategy

Recently, Facebook’s CEO announced platform changes that will reduce News Feed content from businesses, brands and media to better connect users with friends and family.  According to Zuckerberg, Facebook is focused on improving the experience by “helping users find relevant … Continue reading

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IMC Breakdown – you’re all wrong.

If you’re a fan of Integrated Marketing Communications or if you do it for a living,  you’re probably as sick as I am of knowing that ALL marketing models have gone to hell since “the advent of social media” – … Continue reading

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