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- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
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- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
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Author Archives: Barbara
The Right and Getting Left Behind on Social Media “But I’m doing social media.” This phrase came out of the mouth of one of my potential strategic communication consulting clients. She had been shooting her TV show “Cindy’s Table” for … Continue reading
Posted in Uncategorized
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FX Researches Horror Fans to Create Season 6 Campaign
I love how the MCM program at USC integrates to produce a multi-dimensional learning experience. I am currently in CMGT 510 studying campaigns and how they are structured to persuade and influence consumers. In my campaign review paper, I talk about … Continue reading
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Tagged American Horror Story, campaign, Consumer research, FX, Marketing, marketing research, research, television
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