Tag Archives: campaign

FX Researches Horror Fans to Create Season 6 Campaign

I love how the MCM program at USC integrates to produce a multi-dimensional learning experience. I am currently in CMGT 510 studying campaigns and how they are structured to persuade and influence consumers. In my campaign review paper, I talk about … Continue reading

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Get ready for the Black Friday?

Midnight approaches—it’s almost Black Friday 2013! Are you ready for a turkey meal with your family? Do you have plans to go somewhere for a refreshment? Or perhaps, you are getting more and more excited just like I am. See, … Continue reading

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Pardon me, do you remember Grey Poupon?

When the curtain opened on the 85th Academy Awards, I had already begun drafting a blog post about a new marketing initiative by the Girl Scouts of USA, who this season introduced a “nutritional” cookie featuring NutriFusion vitamin spread. I … Continue reading

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