Author Archives: Kathleen

In his book “Jab, Jab, Jab, Right Hook” Gary Vaynerchuck lays out 6 rules for successful social media conversations. Content should be native, not interrupt, make demands sparingly, leverage pop culture, micro, and is consistent and self-aware (2013, p. 16-28). … Continue reading →

(The Late Show With Stephen Colbert, 2015) In the Fall and winter of 2015, “Star Wars: The Force Awakens” promotions and product tie-ins were everywhere. It was impossible not to see an advertisement, product, or update on the movie. In … Continue reading →

It’s that time of year….Holiday Ad Time. We are being bombarded with ads for great deals and things we need to give to each other to warm their heart. It’s really about STUFF instead of people.  I recently came across … Continue reading →

In class this week our topic is Creative Strategy so I thought I would talk about the new Nike ad campaign with Lebron James. The ad’s focus is not on a product but conveys a message far greater than the … Continue reading →

I’m currently in Wisconsin spending time with family. I grew up in Wisconsin but have lived in Los Angeles for about 5 years now. It’s always a joy to go back during the Fall and see the leaves changing colors … Continue reading →

Hello Sven, here are the keys to the bus. Now remember, you’ve got nine million people to drive around and we’d really, really appreciate it if you didn’t crash into anything. Earlier this year, Sweden (yes, the country) turned over … Continue reading →