Tag Archives: consumer involvement

Mindfulness & Marketing: A Peaceful Coexistence or Conflict of Interest?

I’ve recently taken up a practice of mindfulness in my own life. Upon exploring and attempting to integrate practices into my daily routine, I got to thinking, does mindfulness play a role in marketing? Can it impact us both as … Continue reading

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Got a Problem? There’s a Crowd for That

Written by Megan Samuels Need a centuries old mathematical theorem solved or a consumer-generated commercial for a product? No problem, there’s a crowd for that. What’s Crowdsourcing? Crowdsourcing is like outsourcing, but different. Instead of hiring an outside firm to, … Continue reading

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