Tag Archives: Integrated Marketing

Leave ’em Laughing

Most of us have heard the phrase “Laughter is the best medicine,” and there’s some truth behind the saying … even if a good orthopedic surgeon does come in handy every so often. But humor can also be used to … Continue reading

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Craft beer: Is this market “saturated”?

It’s Fall, so naturally, I think about football…and beer. I load myself up in my Uggs and flannel shirt and head on down to my local grocery store to stock up before the big tailgate party. But wait! Where did … Continue reading

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What never fails to liven up the party? Cards Against Humanity.

Have you heard of Cards Against Humanity? It’s much like Apples to Apples, but where the object of the game is to come up with the funniest most horrible phrase possible by filling in the blank or answering a random question. … Continue reading

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Lego: Back to the Bricks

I can remember going to my friend Fred’s house as a child and spending countless hours organizing, assembling, reorganizing and re-assembling our Legos.  We would take breaks and watch TV, play on Fred’s Nintendo, or occasionally dip into the G.I. … Continue reading

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Arcade Fire: Yet another casualty of faulty guerrilla marketing

Ah, the elusive success of the guerrilla marketing campaign… That tricky little green fairy chased by nouveau-marketing firms and cutting edge ad agencies. As Jay Conrad Levison, coiner of the actual phrase defines it, the art of “achieving conventional goals, … Continue reading

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Now I Want Pringles

Branded entertainment. Situational advertising. Product placement. – They are integrated marketing attempts to embed advertising within content.  Just over a decade ago the media was reporting on its rise and unlimited options (“The times they are a-changin’,” 2004), and now … Continue reading

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MONOPOLY COLLECTS PARTNERS LIKE PROPERTIES

Hold your horse! One of the best-loved games Hasbro’s Monopoly axed a playing piece and I’m just finding out about this now?  Even worse, I found out about it on Facebook – through a Zappos ad?!  This game and I … Continue reading

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WILL YOU MAKE A BABY WITH ME?

(AKBaby, 2011) It all started in the fall of 2011, when the Japanese pop music sensation AKB48, Guinness World Record holder (Guinness World Records, 2010) for the world’s largest 64 member pop band, started a new marketing communication blitz launching the … Continue reading

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Tablets Take a Shopping Trip

As I discussed in my last article on the blog, Making Marketing Mobile, companies have to ensure that their integrated marketing plans include concentration on the digital space.  More specifically, this focus will need to be targeted to mobile device … Continue reading

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