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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Tag Archives: Integrated Marketing
Jab Baby Jab!
It has occurred to me that everywhere I go I literally run into or barely miss running into someone who is looking down at their phone and not paying attention to where they are going. I try my hardest to … Continue reading
Posted in Uncategorized
Tagged communication, Integrated Marketing, Integrated Marketing Communication, Marketing
Comments Off on Jab Baby Jab!
Stop Trying To Be The Same, Be Different
I can remember when I was young how most of the so called “cool kids” where the ones that had the “It” brands. At that time Nike, Quicksilver, Stussy, Tommy Hilfiger Airwalks and Timberlands were all considered “in” by different … Continue reading
Hey, Alexa: Is it time for Voice Marketing?
It was not long ago many of us sport fanatics (or snacks fanatics, let’s be real) got together in the name of Super Bowl LII. As 103.4 millions of people gathered to watch the classic underdog story play out, defeating … Continue reading
Posted in Uncategorized
Tagged Advertising, amazon, Brand, Commercials, google, Integrated Marketing, Marketing, Social Media, strategy, Super Bowl, Technology, voice marketing
4 Comments
Leave ’em Laughing
Most of us have heard the phrase “Laughter is the best medicine,” and there’s some truth behind the saying … even if a good orthopedic surgeon does come in handy every so often. But humor can also be used to … Continue reading
Posted in Uncategorized
Tagged Brand, chamber of commerce, Chattanooga, humor, Integrated Marketing, Internet, Marketing, perfect, Social Media, video
9 Comments
Craft beer: Is this market “saturated”?
It’s Fall, so naturally, I think about football…and beer. I load myself up in my Uggs and flannel shirt and head on down to my local grocery store to stock up before the big tailgate party. But wait! Where did … Continue reading
Posted in Uncategorized
Tagged Brand, brand equity, Branding, brands, Fads, Integrated Marketing, market saturation, market share, marketing trends, new concept, Product Life Cycle, strategy
6 Comments
What never fails to liven up the party? Cards Against Humanity.
Have you heard of Cards Against Humanity? It’s much like Apples to Apples, but where the object of the game is to come up with the funniest most horrible phrase possible by filling in the blank or answering a random question. … Continue reading
Posted in Uncategorized
Tagged Alternate Reality Games, Holiday marketing, Integrated Marketing, Social Media
2 Comments
Yummy for Yum: A no-go logo
Some of you fast-food aficionados may recognize the name Yum Brands. Others of us may better recognize their product lines. Yum Brands, the parent company of KFC, Pizza Hut, and Taco Bell recently launched a new Vietnamese inspired restaurant known … Continue reading
Posted in Uncategorized
Tagged Advertising, Brand, Branding, cultural awareness, Integrated Marketing, logo, Logo Design, strategy
4 Comments
Lego: Back to the Bricks
I can remember going to my friend Fred’s house as a child and spending countless hours organizing, assembling, reorganizing and re-assembling our Legos. We would take breaks and watch TV, play on Fred’s Nintendo, or occasionally dip into the G.I. … Continue reading
Arcade Fire: Yet another casualty of faulty guerrilla marketing
Ah, the elusive success of the guerrilla marketing campaign… That tricky little green fairy chased by nouveau-marketing firms and cutting edge ad agencies. As Jay Conrad Levison, coiner of the actual phrase defines it, the art of “achieving conventional goals, … Continue reading
Posted in Uncategorized
Tagged Advertising, Ambient Advertising, Ethics, Guerrilla Marketing, Integrated Marketing, Marketing, Music
Comments Off on Arcade Fire: Yet another casualty of faulty guerrilla marketing
Now I Want Pringles
Branded entertainment. Situational advertising. Product placement. – They are integrated marketing attempts to embed advertising within content. Just over a decade ago the media was reporting on its rise and unlimited options (“The times they are a-changin’,” 2004), and now … Continue reading