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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Author Archives: fbajet
Tourism Fail
What do you think when you hear “Rhode Island”? Do you think of quaint New England towns, maybe of waves upon a rocky beach? Do you think of anything at all? If you’re in the latter group, the Rhode Island … Continue reading
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5 Comments
After Focusing on “Real Women,” Now “Real Men”? Dove’s “Men+Care” Campaign
In the Dove case study (Deighton, 2008), we learned why its “Campaign for Real Beauty” became arguably one of the most talked-about and successful integrated marketing campaigns in the last decade. Not only did it break new ground (such as … Continue reading
FUN WITH MURDER……..OF INSECTS
We’ve spent most of this course talking about massive corporations and their giant campaigns designed to take over the universe. Outside of a couple of Commercial Kings episodes, though, there’s been very little discussion on the power of local advertising. … Continue reading
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13 Comments
We are all going to die.
Friends, I fear death. I’m not going to dance around it, ok? If I was given the choice between dying at some point and living forever, I’d most likely choose the latter. Granted, most of that choice is motivated by … Continue reading
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2 Comments
Bracket Busting is Big Business: Integrated Marketing and the Big Dance
It’s tourney time! Since 1939 (Bachman, 2012) when 8 teams battled for the top spot, Division I men’s basketball has dominated springtime sports and the hearts of millions of Americans as now, 68 teams battle single-elimination in search of their … Continue reading
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12 Comments
SXSW Talks Location-based Marketing: “Checking-in” is Cool Again
Checking-in is no longer the social suicide forced upon us by our worrisome moms and dads wanting to track our every location to make sure we were “out of harm’s way”. Thanks to the proliferation of location-based marketing platforms, checking-in … Continue reading
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8 Comments