We’ve spent most of this course talking about massive corporations and their giant campaigns designed to take over the universe. Outside of a couple of Commercial Kings episodes, though, there’s been very little discussion on the power of local advertising. You know the kind: quirky, humorous, bordering on insane.
That’s the kind of advertising I love, and while I’m buried in mountains of SWOT analyses and wondering why some companies bothering advertising at all, I want to offer all of us a break to explore the wonderful world of McGrath Pest Control.
A 34-year old pest company operating out of Cypress, Texas (just outside of Houston), I was introduced to McGrath by my father while I was discussing this course. We were talking a little about the Heath brothers’ sticky concepts, and he exclaimed, “I have to show you these commercials!” These short radio ads are, in my opinion, the greatest local commercials ever developed. They’re hilarious, completely grounded in storytelling (albeit fictional), and memorable. You can find the entire library at this link, but here is a quick sample for you.
Enjoy this library of genius, particularly the ones where he reminisces about dating Suzie Orkin, the fictional embodiment of the Orkin pest company.