Tag Archives: social media marketing

You Must Have a Social Media Presence! But Like What?

              At first, social media, like Facebook, was designed to post personal thoughts and keep personal connections. However, where there are people, there are markets. Exposing private life to the public draws attentions, not … Continue reading

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Facebook Vows to Kill Fake Stories– Are Media Brands In Trouble?

From what started as a means for college students to connect across campuses, Facebook has evolved into an international  communication channel and for many, a news resource and a platform to freely speak their opinions. Makes sense doesn’t it? Let’s … Continue reading

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Just Another Basic

Brands try to pass brand content as advertising and vice versa; in the process, they are often left with bland context.  There is a fine line between branded content and advertising.  When brands try to pitch branded content as advertising … Continue reading

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How many times have targeted ads aimed right at you?

Thanks to big data and social media, the marketing and advertising world is becoming more efficient. These technologies help us filter all those unnecessary exposure to irrelevant content, and thus optimize advertisers’ media budget. (And of course, invade our privacy.) … Continue reading

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