Tag Archives: social media marketing

Authenticity and the Influencer: The Ultimate Paradox

You slowly open one eye. What time is it? Ten minutes before your alarm goes off. Perfect! You can either sleep for ten more minutes or check your phone before it’s time to wake up. You contemplate for no more … Continue reading

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Are you on meth yet? They are in South Dakota

Addiction to methamphetamines, or meth, has grown into a huge problem in the United States, amounting thousands of overdose deaths each year and millions of dollars spent on treatment, medical and other associated costs. Meth usage also destroys countless of … Continue reading

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Can (or Should) Your Favorite Brand Have a Sex Life?

If the notion a brand could have a sex life piqued your curiosity, you might have been one of the 111,500 people who retweeted a risqué December 2019 post from Netflix, or one of the 440,000 who “liked” it as … Continue reading

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Has Evergreen Marketing been Replaced by Ephemeral Marketing?

Gone are the days where print ads were the end all to creative copy and marketing communication. In this new era of social media marketing, companies have fully immersed themselves in the interactive relationships with consumers. I am quite certain … Continue reading

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Gen Z = $44 Billion Buying Power (let that sink in)

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If you asked me to list all the different characteristics of each of the various generations we often mention in our research, I would say to you I’ve lost track. In fact, I’ve lost track of all the X, Y’s, … Continue reading

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The #MeToo Movement: Why Brands May Want to Reconsider Joining The Conversation

Editor’s Note: This topic was chosen in partnership with classmate, Lauren Nickerson. She will be writing about the opposing side of this issue. I would strongly encourage you to read her blog post. Having varying viewpoints on important topics is … Continue reading

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Does This Pique Your Pinterest? The Untapped Genius of Pinterest Marketing

Although often ignored by SEO experts, Pinterest can be a valuable tool for driving traffic to your website. First of all, Pinterest has a remarkably expansive audience. According to the company, 250 million people use Pinterest each month, and 50% … Continue reading

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The Rise of the Influencer

While it may be simmering down, the pursuit of influencers and “every day” social media bloggers has had an immersive impact on the consumer packaged goods industry, and goes beyond the typical celebrity endorsements that used to dominate the past. … Continue reading

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About-Face: Time to rethink your Facebook marketing strategy

Recently, Facebook’s CEO announced platform changes that will reduce News Feed content from businesses, brands and media to better connect users with friends and family.  According to Zuckerberg, Facebook is focused on improving the experience by “helping users find relevant … Continue reading

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You Must Have a Social Media Presence! But Like What?

              At first, social media, like Facebook, was designed to post personal thoughts and keep personal connections. However, where there are people, there are markets. Exposing private life to the public draws attentions, not … Continue reading

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