Author Archives: Gustavo

USWNT: FIFA Won’t Pay but Brands Should

The 5-2 win for the U.S. Women’s National Team (USWNT) over Japan in last months FIFA World Cup make them the first women’s team to win three World Cup titles and mark’s yet another great achievement for the growth of … Continue reading

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NFL’s Image Comes Under Attack but Marketers Don’t Care

Football, and the National Football League (NFL) especially of this past year have been under attack. The heighten awareness of concussions, domestic violence, child abuse, and other unlawful acts by players have been at the forefront of sports news yet … Continue reading

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Did you Forget Something?

Corporate partnerships have been a mainstay of American business practices since J.P. Morgan and the Vanderbilt family helped lay the groundwork for what we now know as the Edison Electric Light Co. From entertainment empires like AEG (Anschutz Entertainment Group) … Continue reading

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Is Facebook Advertising Worth The Price You Pay?

Facebook advertising has long had a reputation of being some of the most affordable advertising on the web, but a recent study by Efficient Frontier, a digital marketing firm, may indicate that this is changing.  According to the report Facebook … Continue reading

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Do You Do 2D?

2D codes are popping up all over the place in marketing, entertainment, art and business. While the technology has been widespread in more “tech-nations” like Japan many question whether the use of 2D codes in the US makes sense for … Continue reading

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