Author Archives: Frank

As a course developer and instructor you witness many styles of delivery when it comes to teaching and instruction. You have your cutters, forks, curves, you get it. The cutters always walk up with a joke, they begin with the … Continue reading →

It was always the most thrilling part of the game. End of the eighth inning, you see him in the bullpen, the long lanky relief pitcher. He had a forward flowing whirlwind throw and his form was funny. Deadly accurate, … Continue reading →

Any posts generated by a brand that appear to look too much like an advertisement will now have their reach restricted by Facebook (Peterson, 2014). The company announced this change last week, but it has not created any panic among … Continue reading →

David Bertowitz recently wrote an article in Advertising Age that raises the question: Are the storytelling ways of marketers coming to an end in favor of becoming a “story maker”? My answer: no. I don’t believe that storytelling is coming … Continue reading →

“It all started 50ish years ago with a simple shift dress in Palm Beach, Florida” (Herald Online, 2013). Well, not quite… It actually started 80ish years ago when Lillian McKim was born in Farmington, Connecticut. And what a beginning it … Continue reading →

The 2013 awards show season has been perhaps the most hotly discussed and debated one ever. The biggest buzz: why was Ben Affleck, director of best picture nominee “Argo,” passed over for an Oscar nomination for best director when he … Continue reading →