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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Author Archives: Eric
Accidental Fame via Social Media
Social media is arguably the quickest way to spread news today. Using it, anyone with a significant following can make their whereabouts known–even if these whereabouts are inaccurate. Misinformation can spread as quickly as accurate information, which is particularly concerning. However, … Continue reading
Posted in Uncategorized
8 Comments
Try Before You Buy: Video Games
Video games are a unique industry. They appeal to their own niche of consumers and are surrounded by a massive culture. From gaming marketing conventions like E3 to fan-oriented conventions such as Penny Arcade Expo, the extensive following that video games have … Continue reading
Posted in Uncategorized
3 Comments
Mommy, Can I go to Vegas?
This last Thanksgiving I was in Las Vegas… with my kids. Normally, I would not have brought the kids to Vegas and to all its decadence, but we were there for a family reunion and our kids were exposed to … Continue reading
Posted in Uncategorized
14 Comments
Did that make you cry?
Offensive imagery for brands have been pervasive in American history and many of these brands are propagated by derogatory stereotypes (Bhasin, 2011). For instance, Aunt Jemima, a brand that still exists today, but has been dramatically altered since its first … Continue reading
This is Story
The universe is made of stories, not atoms. -Muriel Rukeyser There is power in story. Story is transformative, taking mere words and shaping them until they are woven and spun into a tapestry that paints a picture we are drawn into. … Continue reading
Posted in Uncategorized
7 Comments
Changing the World on a Shoestring Budget
Justice will not be served until those who are unaffected are as outraged as those who are. ―Benjamin Franklin Nima’s Story Nima was 5 when she and her 3-year-old sister escaped from a life of horrific abuse at the hands … Continue reading
Posted in Uncategorized
6 Comments