Tag Archives: brands

Craft beer: Is this market “saturated”?

It’s Fall, so naturally, I think about football…and beer. I load myself up in my Uggs and flannel shirt and head on down to my local grocery store to stock up before the big tailgate party. But wait! Where did … Continue reading

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Situational Analysis: Branding drones

While watching TV recently I was surprised to see that an Audi commercial (The drones. YouTube.) featured a driver using the car’s backup camera to escape from drones. I was surprised for two reasons. First, I am secretly scared of … Continue reading

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Did that make you cry?

Offensive imagery for brands have been pervasive in American history and many of these brands are propagated by derogatory stereotypes (Bhasin, 2011). For instance, Aunt Jemima, a brand that still exists today, but has been dramatically altered since its first … Continue reading

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“Windokia” or “Nokrosoft”? Neither.

One of the biggest (and probably the saddest) technology news recently was about the deal between Microsoft and Nokia, with the former company acquired the “Asha” and “Lumia” device name brand trademarks, while the Nokia brand will still be used … Continue reading

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Making Marketing Mobile

Another significant shift is beginning to occur in how consumers utilize the interactive space.  The growth of ownership and usage of mobile devices such as smartphones and tablets is beginning to affect user behavioral patterns and interactions with online content.  … Continue reading

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Branding the British Royal Family

Should the British royal family be allowed to use its ‘brand’ to generate money and to relieve the British taxpayers? Continue reading

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April Fools Day: An Innocent Joke or an Opportunistic Marketing Communication Strategy?

Once a year the public have become accustomed to an inundation of bogus stories circulating through popular press outlets. April Fool’s Day offers an opportunity for journalists to distribute wacky and farfetched content in the hope that they can hoodwink … Continue reading

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