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Recent Posts
- Tokyo 2020 Summer Games Are Underway: Let Paris Host the Next Summer Olympics, Los Angeles Can Wait. July 23, 2021
- Fast Fashion VS. Sustainable Fashion: Why Consumers Should Be Encouraged, Not Shamed December 16, 2020
- How to Grow Your Brand on Social Media in 2021 December 8, 2020
- Rolex – Will the Bubble burst? December 8, 2020
- Body Positivity Unconventional Beauty is the New Black December 7, 2020
- Hello, Can You Hear Us Now: Tips on Socially Listening December 7, 2020
- I Should Have Bought That! December 7, 2020
- Communicating To The Public During a Global Pandemic December 7, 2020
- Film Marketing During COVID-19 December 6, 2020
- Customer Relations In College Athletics and Beyond. The Ultimate Pitchman. December 4, 2020
- Hermes: Weathering The Pandemic Storm, Against All Odds. December 4, 2020
- Tap into the new business cards of 2020! December 3, 2020
- Does Cyber Monday Really Matter in a COVID-19 World? December 3, 2020
- Restaurant Suicide When the Marketing Message is Wrong December 2, 2020
- Pivot Game Crazy December 2, 2020
- Gladiator Sales 101 December 1, 2020
- Different, Not Less: Why Brands Must Be Inclusive of People with Disabilities December 1, 2020
- When Art Meets Fashion and Why it Works November 30, 2020
- Machine Learning vs. Advertisers November 30, 2020
- Are Kids still Kids? November 30, 2020
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Author Archives: Elaine
LA Clippers & Sterling Scandal: Top 3 Takeaways
In April 2014, amidst the excitement of their playoff series against the Golden State Warriors, the Los Angeles Clippers brand was turned inside out. TMZ had released audio recordings of Donald Sterling (Clippers owner of 33 years) making very offensive, racial … Continue reading
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1 Comment
LEGO Movie Another Example of the Power of Promotion
When is a movie not a movie? When it’s a commercial conceived, constructed and distributed to sell a product. Case in point, the new LEGO Movie is the latest example of a movie being more than just that. The LEGO … Continue reading
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5 Comments
Birthday Greeting on Facebook from Celebrities by Using Cameo Stars Application
Facebook Join American idol to Build the Brand through Viral Video Sharing. Having a large number of Facebook followers certainly demonstrates the popularity of “ American Idol”, but that is not where the story ends. Beginning Friday, Facebook encourage users … Continue reading
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Building Brand Loyalty－Starts from Pronouncing the Brand Name Right
Italian Baby Product Brand Chicco’s Campaign Strategy How to enter foreign market? An Italian maker of baby products decides to start from educating people to pronounce their name right. The brand is Chicco, pronounced “KEE-ko.” Chicco’s products are priced as … Continue reading
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3 Comments